Wearables, computer-vision tracking, and biomechanics platforms continue to attract sustained venture investment as clubs professionalise their data operations.
The spending reflects a shift in how sporting organisations are structured. Data departments that once consisted of a single analyst now include performance scientists, engineers, and dedicated medical data roles.
The open question is return on investment. Technology generates more measurements than ever, but competitive advantage accrues to organisations that can convert data into decisions, a skill that depends on educated staff rather than purchased software.
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